Redefining the overall customer experience in retail market making their visit hassle free and helping them locate targeted goods with ease using Beacon based integrated solutions. This allows retailers to understand the traffic pattern into their store, empower in-store marketing, schedule store operation, manage rush, and measure conversion depending on the store demand. Behavior Analytics, In-Store Analytics, Location Analytics can be attributed to activities inside the retail store
Beacon technology assures you of Personalize Purchase when you are at the retail outlet in real time. The technology is backed by Bluetooth Low Energy (BLE) technology. The BLE system allows retailers to communicate directly with the customers and retailers can track customers in-store and send promotional messages during their stay time inside the store. BLE enables detection of walking path inside the store, visitor’s frequency, product interaction of individual customers.
Beacon Solutions work efficiently when it comes to merchandising and promotional activities in close proximity. The primary objectives are to allow Customer Loyalty, raise Impulse Buying, and increase the Basket Size of customers